Why does your site need SEO?

What is Search Engine Optimization?

Search Engine Optimization (SEO) is the process of optimizing the sites presence, content, structure, links, and visibility to rank higher in search engine results pages (SERPs).

There is multiple ways to achieve this, but a combination of on page optimization, image descriptions, accessibility settings, link building and on page optimization, all help your site get found easier online.

By your site ranking higher on search engine pages, and making it easier to find, you can increase traffic to your site, and give you a larger pool to convert leads, increase sales, and drive recognition.

a visual map demonstrating "average CTRs for organic results" from State of Search report
This chart shows the Click through rates (clicks / impressions) of sites listed high on google with good SEO.
Why does your business need SEO?

SEO is important because it helps you become visible, without having to pay google for pay per click ads.

Ranking high in search results will help increase your web traffic, and often has a lower cost than google PPC ads. SEO does take a longer time to effect, but is cheaper, where the google ads does have an immediate effect.

Below you can see a search engine results page (SERP) with organic results from SEO, and, Paid google ads.

an example of a SERP with both paid and organic results for "antartica trips"
image from semrush.com

Here you can see how both good ranking can be achieved with organic SEO, and paid ads, with the sponsored tag on google showing which is paid.

If you would like to learn more about SEO services, and how they can effect your site ranking, or would like to start a SEO campaign, contact us here.

By: Joseph Martin