What Is Competitor Keyword Analysis?
Competitor keyword analysis is finding the keywords that a company in the same industry is using, this lets you know exactly what they are doing to rank higher on google. This lets you see what keywords are working, and what keywords are not working.
The main goal is to shift your focus to the keywords that work, and the keywords that are most popular, so you can help create more people clicking on your site.
Resources To Find Keywords Competitors Use.
Google Alerts: A google service, that will give you alerts when a keyword is mentioned online.
SEMrush: Lets you see the keywords your competitors are using, and can compare with other sites.
Ahrefs: By adding keywords, you can look at pages with those keywords, and find your competitors sites.
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By: Joseph Martin